A Tribute to Steve Jobs-The man behind the Apple
‘Apple’ is the first name that comes to mind, when i think of a brand name that i admire and that appeals to me. This is a name that has created its mark in the world of design.
Personally, what i love most about the way it portrays itself is how it captures the public’s imagination. The Apple/Mac ads have always reflected ingenuity and global outreach. Their ads prove to us again and again that it is not just the ad but the product that speaks for itself. The Apple logo itself is a mark of simplicity at its best. The design of the Mac laptops and other Apple gadgets have always stood out from the rest so much so that it has become a household name. My two year old nephew knows how to work an ipad, it is that easy and user-friendly.
Where i come from, people are very brand conscious, from luxury cars to designer clothes, accessories and gadgets. So when someone says ‘Apple’ or ‘Mac’ it means an iconic accessory that symbolizes both beauty and fashion. The Apple ads have always been at par with the fashion trends, while reflecting beauty in their designs. It is ironic how a techincal product has become a fashion statement. Lets be honest, there has never been an Apple product that was not aesthetically beautiful. It has mass appeal but also the look and feel of exclusivity which means it is a status icon. To own a Mac or any Apple gadget instantaneously gives the owner an ego boost of being out there, tech-savvy and trendy.
When Apple introduced the Macbook Air they projected its elegance in the simplest way, by comparing the thin, sleek and graceful laptop to an inter-office envelope. I was mesmerized by this ad and knew that if i ever bought a laptop it had to be a MacBook Air. So i went out and bought myself a Mac and never looked back!
The thing i admire most about this brand is that it has created a timeless niche in the world of fashion and beauty. We see Apple products such as ipods, ipads and iphones that have become global accessory items. The Apple stores all over the world reflect the same ‘must-see’, ‘must-have’ image and attitude. With great significance to detail and functionality it has taken over the minds and hearts of people and that is what a real great brand should do- ‘Think Different.’
“Because people who are crazy enough to think they can change the world, are the ones who do!” – Apple’s Think Different advertising campaign 1997-2002.
Here’s to the ‘Crazy One’- Steve Jobs
Thank you for giving Apple to the world. You remain timeless. RIP
